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市場對麥當勞業績或會很挑剔
uSMART盈立智投 01-30 20:01

麥當勞(MCD.US)將於1月31日(週二)盤前公佈2022年第四季度財報。華爾街預計,麥當勞Q4營收爲57.1億美元,上年同期爲60.1億美元;預計每股收益爲2.45美元,上年同期爲2.23美元。

美元走強是麥當勞在2022年業績表現不佳的主要原因,預計這也將影響該公司第四季度的業績。此外,不斷上漲的成本可能也將繼續侵蝕該公司的營業利潤率。隨着麥當勞股價正接近其歷史高點,華爾街可能會對該公司的這份財報變得更加挑剔。

不過,分析師們基本持樂觀態度。一些分析師表示,麥當勞的規模使其得以成爲快餐行業中的防禦型配置。該行業正試圖向工人支付更高的工資、應對更高的原材料成本,從而導致食品價格的上漲,這引發了人們對需求的擔憂。但美國銀行的數據顯示,自疫情以來,麥當勞的同店銷售額與其競爭對手之間的差距不斷擴大,該公司正在鞏固其在快餐行業中的領先地位。

分析師將麥當勞的強勁表現歸因於該公司在年輕消費者中保持相關性的能力、以及該公司數千家門店、數字化和免下車取餐服務的能力。分析師指出,即使麥當勞在更廣泛的範圍內提高了其產品價格,但並未因此受到消費者對價格壓力的憤怒的影響。分析師還表示,該公司近期推出了一項計劃,將加快餐廳開業速度、改進經典菜單項目以及擴大其線上點餐能力。

分析師將重點關注麥當勞的美國同店銷售表現,歐洲和中國的同店銷售表現也值得關注。瑞銀分析師表示:“在日益艱難的宏觀環境下,考慮到其防禦屬性,麥當勞的股票處於有利地位。”分析師還表示,相信“歐洲的客戶需求在很大程度上保持了彈性”。

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