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Canalys:去年全球智能手機出貨量按年跌11% 小米(01810.HK)全球市佔率排名第三
市場調研機構Canalys發布2022年第四季及全年度全球智能手機市場報告,宏觀經濟環境疲弱及消費者需求萎靡,去年全年智能手機出貨量下降11%至不足12億部。其中,第四季出貨量按年跌17%。 其中蘋果(AAPL.US)於第四季重奪市場首位,並實現有史以來最高的季度市場份額,達到25%。三星則以20%的市場份額排第二,同時成為全年最大的供應商。小米(01810.HK)的市場份額於第四季下降至11%,但仍位居第三;OPPO和vivo位列第四及第五名,分別佔據10%和8%的市場份額。 而2022年全年計,蘋果及三星市佔率分別達22%及19%,小米佔13%,OPPO和vivo分別佔9%及9%。 Canalys研究分析師Le Xuan Chiew 表示,今年手機廠商將謹慎應對,預期會優先關注盈利能力及鞏固市場份額,舉措包括削減成本,以及與銷售渠道建立牢固的合作夥伴關係。
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