飛豬:春節出遊預訂量按年升逾六成 中長線旅遊需求持續復甦
阿里巴巴(09988.HK)旗下飛豬發布《2023年春節出遊風向標》顯示,截至目前,今年春節出遊預訂量按年增超六成;中長線旅遊需求持續復甦,跨省遊訂單佔比已超越八成,出境遊預訂量創下近3年高高峰。
飛豬數據顯示,春節期間相關旅遊商品平均客單價按年升逾七成,酒店、景點門票等人均預訂量按年升近兩成,同時,高星酒店預訂量按年增近三成,精品鄉村民宿按年增超1倍。
此外,隨著上周日(8日)起實施新的出入境政策,飛豬數據顯示,近一周國際機票預訂量較去年同期增超3倍;而春節期間的出境遊預訂量大幅反彈,創近3年高峰。(ca/k)
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