疫後復甦 | 疫後出行消費和本地生活進入新階段,新復甦如何帶來新機遇?
疫情影響從防疫封控轉爲感染高峯,預計隨着各個城市疫情逐步過峯,居民出行意願將快速提升,出行經濟進入修復快車道。參考海外消費復甦與客流修復水平,客流修復將在未來一段時間內主導消費復甦的節奏,建議關注現階段客流水平處於底部即將受益於出行需求復甦的服務行業,如旅遊、免稅、酒店、餐飲等。
▍西史東鑑,從海外消費復甦節奏看行業復甦過程與終局客流水平,出行消費是復甦彈性最大的類目之一。
海外出行經濟回暖:Google LLC 「Google COVID-19 Community Mobility Reports」數據(轉引自OurWorldinData)顯示,2022年10月,絕大部分發達國家到訪零售&娛樂項目的客流都恢復到接近基準的水平,南美洲、中東、東南亞等地區到訪零售&娛樂項目的客流甚至超出了比較基準的25%以上;公園等出行消費客流水平超過基準25%以上
復甦節奏借鑑:整體來看,近期我國防疫政策調整後各地經濟大都呈現復甦態勢,主要是受益於政策刺激和內生性改善,其中受出行意願影響,商品銷售類的消費復甦的速度和程度明顯高於服務類消費。
▍根據城市數據團預測中國疫情逐步過峯,出行回補需求修復,關注區域服務業的投資機會。
重點城市疫情過峯,2023年出行消費有望逐步回暖。根據城市數據團每日感染人數預測,北京、成都等城市第一輪疫情已經接近尾聲,上海、廣州、深圳等城市感染進程我們預計約爲63%、67%、74%;杭州、蘇州、長沙等城市的感染進程我們預計約爲67%、71%、82%;隨着一線、準一線城市疫情逐漸過峯,居民出行需求有望釋放,出行消費逐步回暖。
城內出行:2022年第51周復工帶動城市居民出行,疫情接近尾聲後城內出行有望觸底反彈。一線城市中,近期疫情防控政策調整後,2022年第51周廣州地鐵客流顯著回升,較前低值提升1.6倍,北京疫情過峯,2022年12月25日客流穩步回升,MA7擁堵指數約爲1.27,與深圳相同,高於上海的1.22,廣州的1.217;其他各線城市中, 2022年12月23日地鐵客流下降到前鋒值的50%,準一線城市地鐵客流存在復甦跡象,擁堵指數也呈現反彈趨勢。
城際出行:2022年第51周低線城市出行恢復明顯,一線城市中北京率先恢復。一線城市中,北京城際出行約恢復至2021年同期60%左右;上海、廣州受疫情影響較爲嚴重,目前仍處於下降趨勢中,分別恢復至2021年同期77%、68%左右;國際航班與重點城市航班數量呈現上升趨勢,首批「陽康」人羣開啓遠程出行。
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海南出行:第49/50/51周,三亞鳳凰機場、海口美蘭機場累計進出港2967/4398/3959架次,周環比變動爲53%/48%/-10%;近期入島客流峯值約爲全年峯值的62.5%;航班、客流恢復有望推動旅遊、免稅產業業績的持續修復;
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江浙滬出行:受疫情影響,江浙滬地區短期城際出行活躍度下降。江浙滬區域內城際出行指數顯著下降,第51周,區域內部城際出行指數約爲前峯值的60%;江浙滬區域遷出/遷入指數,周環比分別下降14%、32%;
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旅遊地出行:疫情過峯城市居民逐步恢復城際出行,我們預測:其中三亞、長白山(位於延邊朝鮮族自治州)遷入遊客出行半徑顯著增加,遠程旅客佔比提升,三亞市第51周遷入遊客的出行半徑相比第48周提升108.5%, 遠程旅客匯聚三亞。
▍投資建議:
疫情影響從防疫封控轉爲感染高峯,預計隨着各個城市疫情逐步過峯,居民出行意願將快速提升,出行經濟進入修復快車道。參考海外消費復甦與客流修復水平,客流修復將在未來一段時間內主導消費復甦的節奏,建議關注現階段客流水平處於底部即將受益於出行需求復甦的服務行業,如旅遊、免稅、酒店、餐飲等。
▍風險提示:
疫情迅速傳播致短期出行意願降低、居民消費能力下降、第三方數據源有一定偏差、搜索指數不代表全部消費者意願等。
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