阿迪達斯在天貓App上線3D足球展，呈現14顆歷屆世界盃官方用球
“飛火流星”、“團隊之星”、“桑巴榮耀”這些球迷耳熟能詳的世界盃官方比賽用球在手機天貓“上線”了！
12月10日，阿迪達斯在天貓App上線3D世界盃足球主題展，通過3D技術還原14顆自1970年德國世界盃以來，歷屆世界盃官方比賽用球。
通過手機天貓首頁臻品館，消費者可以進入足球館造型的主題空間，1998法國世界盃的“三色球”，2002日韓世界盃的“飛火流星”，2006德國世界盃的“團隊之星”等經典足球環繞四周，凝聚在足球之中的世界盃歷史徐徐展開。
在手機天貓的阿迪達斯3D足球展中，消費者還可以參與猜球互動，領取店鋪優惠券，購買今年卡塔爾世界盃官方比賽用球和阿根廷隊球迷版主場球衣。
“作為FIFA合作伙伴，如何將舉世矚目的世界盃與中國球迷深度聯動是每一個四年adidas不變的創新課題。”阿迪達斯電商負責人表示，每年的官方比賽用球都是球迷和世界盃之間的重要紐帶。
實際上，首屆世界盃沒有官方比賽用球。1930年世界盃，阿根廷隊對烏拉圭隊，上半場用阿根廷球，下半場用烏拉圭制式用球。結果上半場阿根廷2-1領先，下半場烏拉圭反超，以4-2獲勝。
自1970年開始，世界盃官方比賽用球由阿迪達斯為國際足聯提供。從第一顆“電視之星”，到1998年第一顆彩色用球“三色球”，一直到本屆世界盃的“世界逐夢之旅”，每一顆官方比賽用球都見證了世界盃賽場上經典時刻的誕生。
阿迪達斯電商負責人表示，阿迪達斯在手機天貓打造3D足球展，是想讓更多消費者可以接觸到見證過諸多名場面的世界盃用球。“藉着世界盃契機，我們也期待着與天貓在鞋、服產品上碰撞出更多創新體驗與玩法。”
今年以來，手機天貓全面升級3D購物，已經為BURBERRY、甘肅省博物館、敦煌文創旗艦店、國家圖書館旗艦店、宮裏的世界旗艦店等奢侈品牌和博物館文創品牌，搭建3D新品展。
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