調查:疫情加速各年齡層普及使用數碼工具
一項由匯豐保險贊助,Economist Impact進行的調查顯示,疫情是加速數碼工具在各年齡層普及化的主要原因,當中60歲或以上的長者,超過96%擁有智能電話,並每日有上網的習慣,惟調查亦指出,長者在健康及理財數碼服務上滲透率偏低。
調查發現,雖然有超過九成受訪者認爲疫情加快數碼工具普及化,但整體受訪者表示,欠缺信任(45%),欠缺數碼知識(32%)和欠缺人與人之間的接觸(27%)是牽制社會進一步數碼化的頭三大主因。
調查亦發現,長者在數碼服務的應用遠較年輕一輩低,尤其反映在網上財務及健康管理服務上。在50歲或以上的受訪者中,82%表示從未使用數碼理財諮詢服務,而84%長者未曾聽過遙距診症及/或在線心理輔導服務。
匯豐保險香港行政總裁文德華表示,該行矢志消除客戶對使用數碼渠道的疑慮。同時亦不斷優化客戶的數碼體驗,今年上半年,該行透過直接渠道的年化新造保費共2.4億元,而在第五波疫情時,透過數碼渠道的保單申請高達40%。(ca/u)
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