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《大行報告》匯豐研究升騰訊(00700.HK)目標價至500元 重申「買入」評級
匯豐發表研究報告,指短視頻熱潮擾亂了中國電子商務;雖然用戶增長放緩,但貨幣化仍有發展空間,預期2024年騰訊視頻賬戶可帶來410億元人民幣的廣告收入。該行看好騰訊(00700.HK)及阿里(BABA.US),均予「買入」評級。 該行表示,中國有近10億人在手機上觀看短視頻,當中大多數人每天觀看約兩小時,直播電子商務的發展改變了消費者的購物體驗。但該行預計,傳統電子商務平台的壓力將會減輕,因為用戶增長及其所花費的時間均已幾乎達到極限。 報告稱,視頻賬戶的貨幣化機會料難以在未來一至兩年具體顯現,但可以改善投資者情緒,並有助其長期增長和盈利狀況,將騰訊目標價由495元上調至500元。另外,該行又認為,雖然未來兩年阿里在內地GMV中的市場份額或不會停止流失,但幅度將會收窄,故帶來了潛在的上行空間,維持阿里美股目標價145美元。
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