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內地手機品牌榮耀擬於海外推折疊手機
阿思達克 09-05 09:55
榮耀CEO趙明國際財務協會(IFA)展銷會發布中價手機榮耀70,並正式公布榮耀面向歐洲市場的Magic系列雙旗艦戰略,透露下一代折疊手機和全能旗艦手機將在歐洲上市,意味著榮耀眼於海外較高價的手機市場,即要面對三星、蘋果(AAPL.US)兩大品牌夾擊,惟目前榮耀在國際的市佔率低至不足1%。 CCS Insight資深分析員James Manning Smith認為,今年全球經濟衰弱,高端手機需求依舊強勁,現時環境仍對三星、蘋果有利,而榮耀的最大挑戰之一,是今年嘗試從大牌子中奪取部分銷售額,但目前消費者預算緊張,傾向審慎購物,免作有風險消費。 他指出,榮耀的其他內地對手在過去兩年來,以低價攻入歐洲市場,以現時位置,未經一番苦戰,不會輕易投降,即使榮耀於海外市場的推廣方面發力,仍須面對一番激烈競爭。
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