《大行報告》花旗上調微博(WB.US)目標價至35美元 評級「買入」
花旗發表研究報告指出,微博(09898.HK)(WB.US)第二季收入按年跌22%至4.5億美元,廣告收入跌23%至3.86億美元,大致符合預期;非公認會計準則歸屬於微博股東的純利按年跌40%至近1.1億美元,較該行預期高出33%。
該行稱,微博管理層對公司下半年審慎樂觀,認為廣告業務需時回暖,消費升級趨勢令結構性轉變,網絡營銷需求周期性復甦,都將支持未來線上廣告收入增長。管理層預期,透過持續成本優化,毛利應按年有所改善。
此外,該行對微博的目標價由32美元上調至35美元,維持「買入」評級。另對其2022至2024財年收入預測下調1%、3.6%及3.7%,非公認會計準則的純利預測則上調18%、9.5%及3%,以反映部分垂直行業的廣告需求逐步恢復,以及外匯不利因素、高基數及持續成本效率的情況。
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