1688發佈TOP100寶藏工廠榜單，採購者有了年輕化新供給的進貨指南
8月20日，1688發佈TOP100寶藏工廠榜單。這些工廠擁有新奇特和年輕化的商品，是採購者的進貨指南。
這100家工廠由1688平台的買家投票選出，核心評選維度包括品牌力、品質感、性價比和新奇特。這些工廠的共同特點包括，更願意通過電商去擴大生意和影響力、有新品牌意識且注重種草營銷、更願意投入新渠道分銷、具備一件代發和七天無理由退換貨服務能力。
1688將在流量、營銷、金融、培訓等資源上向這100家工廠傾斜，不斷驅動商家提供有競爭力的商品和確定性的服務，讓他們有更多訂單和新客户，實現定製和現貨雙賽道生意增長。
接下來，所有1688平台的寶藏工廠都將成為1688嚴選的商家，這些工廠尖貨將進入全新的分銷渠道，對接上更廣闊的大市場，獲得更多流量和商機。
(買家的年輕化催生了對年輕化新供給的需求)
前不久，1688還推出了寶藏工廠成長計劃，大幅降低商家做現貨營銷和分銷的門檻。對於買家來説，寶藏工廠計劃解決了不知道什麼好賣、沒有確定性服務、沒有集中選貨陣地等問題。對於賣家來説，解決的則是工廠營銷能力弱、線上分銷能力不足、沒有背書不容易被信任等痛點。
記者瞭解到，1688今年的核心戰略之一是發掘更多優質供給，重點是根據小單化、高頻次和輕定製的買家採購新需求，尋找對應的"年輕新供給"。其中，在消費品的供給上，1688主打宅經濟、悦己經濟、户外露營、減壓及健康等領域的貨盤。工業品上則鎖定新材料、新能源、節能環保和智能製造等四大領域的趨勢供給。
1688是阿里巴巴旗下內貿B2B平台，是阿里最核心的供給支撐，在業內被稱為阿里的底盤。1688平台上的100萬賣家裏超過一半是工廠，不少工廠還是專精特新(專業化、精細化、特色化和新穎化)企業。
在B2B電商行業，1688被稱為"中國電商的源頭貨盤"，形成了"找工廠就上1688"的心智。商務部報吿指出，1688已覆蓋了超七成的一級產業帶，是中國工廠數字化轉型升級的主通道。
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