餓了麼與抖音合作 助商家探索視頻化經營
阿里巴巴(09988.HK)(BABA.US)旗下餓了麼和抖音宣布達成合作,雙方透過連接商家與消費者,在視頻化時代帶來「即看、即點、即達」的本地生活新體驗。
餓了麼將基於抖音開放平台,與抖音通過產品場景和技術能力,助力數百萬商家為6億抖音日活用戶提供從內容種草、在線點單到即時配送的本地生活服務。雙方將共同投入更多創新資源,支持本地生活商家發展,更好地滿足消費者城市生活即時需求。
抖音集團CEO張楠表示,希望通過與餓了麼的合作,為用戶帶來更豐富多元的信息、商品和服務,助力生活服務行業探索視頻化經營,幫助中小商家更好發展。
阿里本地生活服務公司CEO俞永福表示,與抖音的合作是一個新的開始,相信這次合作將進一步提升商家數字化經營能力,為消費者帶來本地生活服務新體驗,為全行業的升級發展帶來新空間。
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