阿里-SW(09988.HK):逾1.24億消費者在淘寶天貓年度消費超過1萬人幣
阿里-SW(09988.HK)年報顯示,截至今年3月底止財政年度,阿里巴巴生態體系商品交易總額(GMV)達8.317萬億元人民幣(下同);面向中國消費者的業務產生的GMV達7.976萬億元;全球年度活躍消費者約13.1億,當中來自中國內地的年度活躍消費者超過10億。
集團董事會主席兼首席執行官張勇表示,本財政年度在消費者業務領域完成國內年度購買用戶超過10億的既定目標。過去一個財年,超過1.24億消費者在淘寶天貓年度消費超過1萬元,該些消費者的跨年活躍率高達98%。而本財年淘特超過3億的年度活躍消費者當中,20%從未在淘寶天貓上購物;淘菜菜的年度活躍消費者中,則有超過50%首次在平台上購買生鮮。集團認為,該兩者未來將為集團整個消費矩陣有更多的貢獻。
面向未來,張勇指阿里將繼續致力於創造客戶價值,注重客戶體驗,用矩陣式的多元化增長,來服務不同人群在差異化場景下的多樣消費需求,並繼續增加10億消費者的總錢包份額。
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