大快活(00052.HK):期望今年加價幅度維持2%以內
大快活(00052.HK)截至今年3月底止年度純利按年下跌72%,主要由於第四財季受到疫情影響。行政總裁羅輝承表示,現時無法預測未來疫情發展,亦不希望行業要倚賴政府「保就業」補貼,目前主要挑戰為原材料成本大幅上升,其中去年蛋、豆類及西冷等成本上升超過50%。
但他強調,去年疫情下公司加價幅度輕微,希望今年加價幅度仍可維持2%內,將透過提升人力效率、簡化業務流程、業務數碼化及由中央廚房支援去降本增效。他又指,今年亦計劃升級網頁介面及會員系統,為吸引年輕客群,擬加強廣告營銷,包括推出電子優惠券等,預期配合新一輪消費券計劃可以帶動生意額增長超過5%。
疫情常態化下外賣業務貢獻提升,羅輝承表示,未來一年擬在港開設開6至8間新店,會持續擴張內地及香港分店網絡,重點於大灣區發展。另外內地分店則計劃推出堂食手機點餐系統,以提升門店效率,並會繼續與美團外賣合作。
集團今年有約四成門店需要續租,執行主席羅開揚表示,將盡力與業主討論減租,但指出市況回穩,租金水平對比去年波動性減少,減價空間收窄。
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