大摩:京東(9618.HK)為行業首選,電商調查獲客户高度評價
大摩發研報指,京東(9618.HK)直播電商是中國內地電商近兩年競爭最劇烈的領域,一直為市場所關注。該行近期對內地電商平台進行市場調查,結果顯示京東在同業中受到直播電商的競爭的影響屬最小,該行指京東屬內地電商行業的首選股,予京東(JD.US)“增持”評級及目標價80美元。
大多數消費者使用直播平台作為額外增量,而不是用作取代傳統電子商務平台,這加強了該行對京東的積極看法。大摩表示,京東客户最常用於購買包括消費電子產品商品(54%的買家將京東視為他們最喜歡的平台)、大家電(53%)、小家電(45%)、奢侈品(33%)。直播平台在這些類別中的滲透率要低得多。這使得京東更具彈性,並認為京東強大的用户喜愛度可以轉化為未來的市場份額增長。
該行指京東在中國線上零售每客户每月平均支出的平台調查中居首,京東達到663元、第二位是阿里巴巴(9988.HK)旗下淘寶/天貓為644元、第三位是阿里巴巴旗下淘寶直播為518元、第四位是蘇寧易購(002024.SZ)為485元、第五位是唯品會(VIPS.US)為466元、第六位是抖音為430元、第七位是快手(1024.HK)為409元、第八位是小紅書為379元、第九位是阿里巴巴旗下淘寶特價版為343元、第十位是拼多多(PDD.US)為341元。
大摩指,京東在網購調查中幾乎每一個重要方面都排名第一,包括產品質素(京東為89%,對比行業平均得分為77%)、交貨時間(京東為90%,對比行業平均得分81%)、產品/品牌多樣性(京東為88%,比行業平均得分為81%)、退貨便利性(京東為87%,對比行業平均得分78%)等。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.