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天貓618推商家扶持措施 張勇:冀給商家多一點確定性
阿里巴巴(09988.HK)啟動2022年天貓618活動,首輪售賣期將於5月31日晚上8時起開始。除了滿300元減50元人民幣滿減優惠,今年活動將通過商家扶持措施,幫助提升商家經營的確定性。 淘寶天貓將分別在天貓618預售期期間,以及商品訂單發貨後提供快速回款支持,幫助商家解決資金周轉問題;為受疫情影響商家建立免責機制,延長對退款交易的時效要求;在天貓國際開設兩家或以上店舖的跨境商家,將支持保證金共享,為相關商家減免50%保證金等。 阿里巴巴集團董事會主席兼首席執行官張勇表示,疫情期間,很多商家經營受到不同程度影響,阿里巴巴作為平台感同身受,並指在特殊時期正力所能及多做實事,希望因為阿里巴巴的服務,給商家多一點確定性。 阿里巴巴國內數字商業板塊總裁戴珊指,淘寶天貓的核心戰略是圍繞中國市場的逾10億年度活躍消費者,從交易走向消費,做好、做深國內消費市場。幫助商家穩大盤、有增長,是她今年最重要的事情。
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