支付寶未來半年將投入逾百億流量補貼商家經營
支付寶表示,爲進一步幫助商家降本增效,將開啓「繁星計劃2.0」。未來半年向商家補貼超過百億的公域流量,並向服務商開放流量代營運能力,支持商傢俬域數字化經營。
支付寶曾於2019年推出小程序「繁星計劃」激勵生態開發者,這次2.0升級流量補貼主要面向所有小程序商家。商家完成小程序推廣、留存等自營運動作,即可按每月訪問增量獲得激勵點數,免費兌換首頁推薦卡片、支付成功頁、搜索推薦等支付寶App核心位置的公域流量。
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