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阿裏巴巴(09988.HK)旗下淘寶將設立線上元宇宙購物會場
阿裏巴巴(09988.HK)旗下淘寶內部成立了元宇宙專項項目小組,正連夜優化虛擬購物會場,爲618購物節做好準備。 據內媒報道,一份來自內部長達33秒的購物場景測試畫面中,可以比較清晰地看到「購物元宇宙」的基礎底版:遠處有可旋轉樓體的摩天大樓、行道綠蔭樹,近處有浮空透明信息面板,階梯和水池;估計用戶可以通過手機操控方向,指引人物在3D世界中漫步和購物,並且完成一定的交互動作。 有知情人士稱,該畫面爲測試版場景,產品還在優化中,目標肯定是確保用戶流暢的虛擬購物能力。 據悉,該項目近期首要目標,是在618大促期間,面向部分定向受衆小範圍測試「元宇宙購物」。(ca/k) ~
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