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天貓將加入碳排放標識
阿思達克 04-21 13:54
阿裏巴巴集團(09988.HK)首席市場官董本洪在一個活動上表示,與數百萬商家和10億消費者的連結使集團在促進綠色消費行爲方面具有獨特的優勢,集團將在旗下天貓上加入碳排放標識和綠色產品頻道來教育用戶。措施從電子產品類別開始,正在擴展到其他類別。到目前爲止,天貓已經對3,000個商家的30多萬件節能家電產品進行了分類。 天貓新推出「綠色領跑者」專區,用戶通過淘寶APP搜索「綠色領跑者」,即能進入專區搜索到節省水電用量的家品電器、節能減排的電動汽車、運用環保布料的服飾等,涵蓋七個不同消費類別。閒魚用戶也可以隨時回顧自己的減碳記錄,平臺於去年12月試行碳積分計劃。
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