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小紅書:去年護膚品行業完成33宗融資 其中17宗涉高達億元人幣
小紅書最新發佈2022年美妝行業的趨勢報告,「(美妝及護膚品牌)成份黨」及「美瞳」等小紅書上的熱門美妝趨勢及產品,獲創投資金追捧。報告指,2021年小紅書上關於「成份」及「美瞳」的搜索量分別按年增加216%及57%,搜索量急增有助推動行業投資熱潮,同年護膚品類領域完成了33宗融資個案,其中17宗涉及金額高達億元人民幣。 小紅書上排名前四的最新美容趨勢是「高效護膚」、「高定美妝」、「單品疊疊樂」和「去性別化」,這些關鍵詞相關內容的搜索量在報告期內飆升80%至11倍。 此外,報告亦指出男性正成為美妝行業的生力軍,關於「男士眉型」及「男士素顏霜」的搜索量於報告期內分別增加130%及354%,而男性美妝創作者佔比亦提升至14%。 據了解,小紅書在去年底完成一輪5億美元融資,由淡馬錫和騰訊(00700.HK)領投,阿里巴巴(09988.HK)等股東亦有跟投,估值達到200億美元。
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