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淘寶支持賬號名修改,網友:終於可以"重新做人"了
格隆匯 04-07 21:09

近日,有不少網友發現,淘寶賬號(會員)名修改功能悄然更新,入口位於我的淘寶>設置>賬號與安全>淘寶賬號,改後即時生效,網友期盼已久的淘寶改名願望終於實現。

記者瞭解到,目前淘寶賬號名修改功能處於灰測階段,4月下旬將全面開放,用户一年可修改一次。這些天,不少被灰測到、第一批實現"改名自由"的淘寶用户,也已經在微博上"炫"了起來。

(更改淘寶賬號名入口)

對很多人來説,淘寶名代表着過往,有些人的淘寶賬號裏住着前任或前前任,有些人的淘寶賬號裏則藏着各種"社死""土味"元素,當這些名字出現在快遞盒或無意間被人瞥見的那一刻,"我只想換個星球生活","要是能重來,我要選李白。"

(來自微博網友)

淘寶數據顯示,過去一年有超過一百萬人就修改賬號名問題諮詢淘寶客服。但因淘寶賬號是淘寶用户的唯一身份識別依據,如果改動可能會導致相關訂單信息、會員資格、優惠等用户權益得不到保障,所以暫時無法支持修改。

從今年二月起,有媒體陸續爆料,淘寶開始面向沒有購買記錄的用户開放內測改名功能,針對老用户的改名功能方案則在同步籌備與推進中。

(淘寶此前向沒有購買記錄的用户開放改名功能)

記者從淘寶相關負責人處瞭解到,淘寶的改名功能其實從去年3月就開始推進了,因中間鏈路廣、系統多,涉及到上百個產品的同步改進,所以項目團隊一直在嘗試最合適的方案,不斷測試和調整,現在終於"做好了準備"。

這一重磅功能上線後,眾網友喜大普奔:總算可以"重新做人"了!

(來自微博網友)

事實上,淘寶支持賬號名修改是今年一月淘寶和天貓兩大業務實現全面融合以來,陸續出現的眾多"新變化"之一。上個月,淘寶天貓推出的未發貨秒退款,購物車搜索等服務同樣意在優化升級消費者的體驗。

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