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阿里巴巴Q3財報:能力建設釋放發展勢能 消費互聯網與產業互聯網均取得積極進展

2月24日,阿里巴巴集團公佈2022財年第三季度(截至2021年12月末)業績表現。在複雜多變的市場環境下,本季度收入為2425.80億元,同比增長10%,經調整EBITA為448.22億元,同比下降27%。全球年度活躍消費者穩步增長,季度淨增長4,300萬至12.8億。

這是阿里巴巴在宣佈升級多元化治理體系,重新劃分商業分部後的第一份季度財報。多元健康的分部數據指向阿里巴巴長期發展路徑愈發清晰,未來想象空間逐漸顯現。其既表現在消費互聯網業務穩步擴大滲透率,也表現在產業互聯網上依靠技術優勢形成規模效應。

堅持對新業務有紀律的投資,阿里巴巴國內消費者業務繼續保持較快增長。截至2021年12月31日止12個月,中國市場年度活躍消費者達到9.79億,本財年末國內年度活躍消費者達到10億的目標將按計劃完成。淘特季度支付訂單量同比增長超100%。淘菜菜季度GMV在較高基數下仍實現環比30%的強勁增長,幫助阿里巴巴在食品生鮮、雜貨等品類實現更高滲透。

在空間廣闊的海外市場,阿里巴巴也取得積極進展。本季度海外市場消費者首次突破3億,Lazada與Trendyol訂單分別實現52%和49%的強勁增長,帶動整個國際零售業務訂單保持25%的同比增長。國際批發業務阿里巴巴國際站GMV同比增長50%。

以"到家+到目的地"為框架的本地生活服務戰略明確,發展穩健。"到家"側,新商家數量增長,用户滲透率提升,推動餓了麼和淘鮮達訂單量穩步增長,尤其是非餐飲訂單比例進一步上升。

消費者業務高增長離不開物流和履約網絡的支撐,形成了"商業場景+履約網絡"的完美新零售圖景。

(圖,菜鳥航線)

為與中國零售業務戰略互補,菜鳥加強了驛站覆蓋。截至2021年12月31日,農村地區菜鳥驛站數量同比增加了一倍多。通過加強端到端的能力建設,菜鳥國際物流網日均處理包裹量超500萬個,為國際商業的長期增長提供支撐。

服務各行各業產業數字化的阿里雲,在本季度實現20%的收入增長,經調整EBITA利潤1.34億元,連續五個季度盈利。與AWS類似,阿里雲中長期具有良好的業績高確定性、成長性和盈利能力。

國內產業數字化的進程剛剛開始,未來新能源汽車、金融、醫療等對算力、智能有強需求的行業有廣泛增長空間,依靠領先的自研技術產品優勢,阿里雲仍有巨大潛力。這將推動阿里雲收入結構更趨於多元健康。

(圖,阿里雲數據中心)

阿里雲在海外市場同樣增長迅速。財報顯示,本季度內阿里雲在韓國、泰國各增加一個數據中心,運營地域增加至25個。另有數據顯示,在過去三年間,阿里雲的海外市場規模增長了10倍以上。

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