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淘寶升級消費者體驗:500元內訂單未發貨可“秒退”,天貓不限金額
格隆匯 02-24 12:49

2月24日,有網友向記者爆料,對未發貨的淘寶和天貓商品訂單申請退款,無需商家審核,可以秒到賬。

記者實測顯示,目前淘寶和天貓商家的未發貨商品訂單退款服務均有升級,其中,對500元以下的未發貨淘寶和天貓商品訂單申請退款,可以秒到賬。500元以上訂單,仍需要在商家審核後才可退款。

隨後,記者向淘寶相關負責人詢問相關情況,得到官方回覆:“今天(24日)起,消費者500元以下的淘寶和天貓未發貨商品訂單,均可秒退款,而到4月份,天貓商品的未發貨秒退款服務還會升級至不限金額。此外,定製和虛擬等特殊商品,暫不支持未發貨秒退款。”據悉,淘寶在2019年就已推出未發貨秒退款服務。

圖源:淘寶相關負責人向記者回復整理

在淘寶內部,「對消費者和商家的體驗提升」是今年的重點任務,這也是在1月6日淘寶和天貓兩大業務在後台實現全面融合以來,陸續出現的新變化,接近淘寶的人士向記者表示。

圖源:消費者實測的未發貨秒退款

此前,據媒體報道,淘寶陸續在過去的一個月內,推出了商家在春節期間的“一鍵打烊”工具,以及面向商家已購用户的“曬單有禮”等工具,持續優化商家及消費者在平台的經營及購物體驗。

業內人士表示,隨着淘寶和天貓業務融合的逐步落地,更多有助於商家經營及消費者購物體驗提升的舉措,將會持續落地。

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