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《公司訪問》翠華(01314.HK)拓「快翠送」外送服務 將夥Lalamove配送
阿思達克 12-20 08:23
翠華(01314.HK)行政總裁兼執行董事李(方土方)綸表示,疫情下社交距離措施及晚市禁堂食措施令外賣市場生意增長明顯,上半財年外賣生意按年升10.6%,將繼續拓展外賣業務,目前外賣比例佔整體生意未有一半,暫未有外賣佔比目標。 他指,將擴展自家外賣品牌「快翠送」外送服務,計劃於本月底開始與Lalamove的策略性合作,客人訂單如滿400元,就可以免運費。該服務可率先於部分店舖使用,全線分店預計於明年第一季推出。翠華亦計劃推出自家外賣品牌「快翠送」網站,讓客戶在網上選擇餐單,再配送到家中,希望吸納更多客群。 李(方土方)綸認為,餐飲業必需要有科技應用,旗下BTW餐廳已引入機械人送餐,未來需要視乎分店大小,再決定可否在其他店舖使用機械人送餐。至於自助點餐在中港都慢慢成熟,在BTW餐廳試行後,長遠亦想推展至全部餐廳。 開店方面,翠華主席兼執行董事李遠康提到,目前集團店舖總數約80多間,與2019年相若,營運方針亦沒有改變,但會調節分店分布地區及審慎開新店。 他指,考慮到商舖租金正在回落,計劃明年首季增設3間分店,並指「翠華」品牌屬主體,強調不會因拓展副線而淡化「翠華」品牌。
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