天貓香港雙11日均消費能力較日常高逾十倍
天貓香港公布,今年天貓雙11全球狂歡季平台上有逾5,000個品牌參與,在整場活動中(11月1至11日)亦取得遠超預期的成績,包括日活躍用戶數(DAU)、成交買家數、成交金額和成交件數均較日常錄得倍數增長,創下新高。其中日均消費能力亦較日常高出逾十倍;DAU及人均客單價也有數倍增長;對比上次9月的營銷活動,雙11仍進一步延續高增長。
天貓淘寶港澳事業部負責人陳子堅指,今次雙11天貓香港上有不少品牌是首次參與電商營銷活動,其中有部分為首次參與活動就已經進佔其類目的銷售Top 1,表現令人驚喜。
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