港股異動 | 互聯網巨頭下挫 上海出台新政規範網絡營銷 嚴控大數據“殺熟”、算法歧視
格隆匯11月18日丨互聯網巨頭集體下挫,百度跌逾8%領跌,今日將公佈財報的阿里巴巴跌近5%,美團跌超4%。上海市市場監督管理局透露,日前,制定發佈了《上海市網絡交易平台網絡營銷活動算法應用指引(試行)》,規範網絡交易平台網絡營銷活動算法應用行為,為平台經營者劃出合規底線。《指引》要求平台經營者,不得利用算法實施不正當價格行為;不得利用算法對消費者實施不合理的差別待遇;不得利用算法僅向消費者提供針對其個人特徵選項的搜索結果;不得利用算法通過欺騙方式進行有獎銷售;不得利用算法對平台內經營者進行不合理限制或附加不合理條件;不得利用算法妨礙、破壞其他經營者合法提供的網絡產品或者服務正常運行;不得利用算法濫用市場支配地位。

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