阿裏(09988.HK)Lazada今年「雙11」吸引80萬品牌及商家參與
阿裏(09988.HK)公佈,旗下東南亞電商平臺Lazada於11月11日舉辦「雙11購物狂歡節」,活動吸引約80萬品牌及商家參與,較去年翻倍。
Lazada平臺雙11首兩小時(凌晨0時至2時)所處理的訂單,相當於平日全日的約2,000%;單日整體消費者瀏覽Lazada APP的時間總長接近10億分鐘。另外,Lazada的品牌商城LazMall在11月11日全日的銷售額相當於平日銷售額約1,000%。
Lazada集團首席技術官王皓表示,隨着阿裏巴巴和Lazada在東南亞進行持續數字經濟建設,Lazada雙11在東南亞市場裏有越來越大的影響力,利用直播等全新營銷手段加速新商家孵化,幫助跨境商家真正實現「一站賣六國」,即印尼、馬來西亞、菲律賓、新加坡、泰國及越南。
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