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螞蟻集團:推進「借唄」品牌隔離工作 非螞蟻消金貸款產品改名「信用貸」
阿思達克 11-08 14:08
螞蟻集團整改工作近日有新進展,據內媒報道,部分用戶近日反映支付寶「借唄」界面已改名為「信用貸」。 對此,螞蟻借唄回應指,借唄正在逐步推進品牌隔離工作,包括螞蟻消費金融公司在內的多家持牌金融機構將共同為用戶提供更便捷、優質的小額消費信貸服務。而未來借唄將由螞蟻消費金融公司提供,並成為螞蟻消費金融公司的專屬品牌。由銀行等金融機構獨立提供的信貸服務則會在「信用貸」頁面展示。 今年6月,銀保監會曾表示,按照整改方案,螞蟻集團應在螞蟻消費金融公司開業6個月內完成「花唄」及「借唄」的品牌整改工作。整改完成後,「花唄」和「借唄」將成為螞蟻消費金融公司的專屬消費信貸產品,其他金融機構藉助螞蟻集團提供的數據信息所發放的消費信貸,不再標掛「花唄」、「借唄」名稱。銀保監會要求螞蟻集團採取有效方式,保證金融消費者在申請消費信貸服務時能夠充分了解信貸服務提供者的名稱,避免引起品牌混同。
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