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工信部召開規範電商平臺「雙十一」短信營銷行爲行政指導會
國家工業和信息化部召開規範電商平臺「雙十一」短信營銷行爲行政指導會。阿裏巴巴(09988.HK)、京東(09618.HK)、拼多多(PDD.US)、美團(03690.HK)等主要電商平臺企業,以及相關基礎電信企業和短信息服務企業代表參會。 會議要求,電商平臺要立即全面自查自糾零售、金融等相關產品的短信營銷行爲,不得未經消費者同意或請求擅自發送營銷短信,完善現有短信營銷預案,及時向行業主管部門報告階段工作進展情況。 同時,相關基礎電信企業和短信息服務企業要立即完善管理制度和技術手段,加強短信端口接入管理,規範短信簽名使用,不得接入違規轉租資源,不得擴大簽名使用範圍,通過「回頭看」,推動常態化治理。 此外,12321網絡不良與垃圾信息舉報受理中心要加強垃圾信息投訴受理、線索轉辦及監測分析等工作,發揮「風向標」作用,發現苗頭性問題及時報告。(ta/w) ~
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