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阿裏(09988.HK)董本洪:料今年「雙11」吸引9億用戶購物 對錶現感樂觀
阿裏巴巴(09988.HK)首席市場官董本洪表示,內地互聯網平臺落實走向「互聯互通」,確保可以爲消費者提供更便捷的購物體驗,近月商家流量亦顯着提升,樂見各平臺合作推動消費行業發展。 他透露,目前旗下淘寶特價版及閒魚已申請在微信推出小程序,外送業務餓了麼及跨境電商平臺考拉等亦接受微信支付,集團並與銀聯達成合作,今年「雙11」爲首次受理銀聯支付。 近年電商於促銷活動中不再頻繁公佈商品成交金額(GMV),董本洪強調集團重心已轉移至可持續發展,因此較重視「雙11」所帶來的價值多於GMV表現,但對今年成績感樂觀,又指「雙11」是每年展示最新科技成果的時機。 他指出,今年「雙11」爲史上最大型促銷活動,有超過29萬個品牌參與,銷售約1,400萬商品,料將吸引9億用戶購物。
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