阿裏(09988.HK)啓動天貓「雙11」
阿裏巴巴(09988.HK)今天(20日)正式啓動第13屆天貓雙11全球狂歡季「雙11」,積極提倡普惠和可持續性。
阿裏指,今年雙11的規模爲歷來最大,共吸引29萬個品牌參加,創下新紀錄。天貓將爲超過9億中國消費者提供超過1,400萬件折扣商品。今年活動將再次設有兩個售賣期,首階段爲11月1日至3日,第二階段爲11月11日。
天貓在今次雙11致力提倡「綠色」生活方式,並將設立專門的綠色會場來展示節能減排產品,以及發放價值1億元人民幣的「綠色購物券」,鼓勵消費者投入到更爲環保的生活方式之中。此外,由11月1日起,阿裏巴巴旗下的智能物流網絡菜鳥網絡將在全國20個城市逾10,000個菜鳥驛站循環再用寄件包裝物料,以減少購物節的碳足印。
阿裏巴巴集團首席市場官董本洪表示,過去十二年,雙11展現出中國的強大消費力,並持續參與推動全球零售業的發展。
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