天貓新品牌戰略:擬五年投百億人幣孵化2,000個潛力新品牌
阿里巴巴(09988.HK)副總裁吹雪在天貓舉辦新品牌戰略發布會上表示,新品牌的存活率是天貓的核心戰略之一。天貓宣布推出潛力新品牌孵化計劃,計劃在五年內投入百億元人民幣,重點孵化2,000個潛力新品牌。
吹雪表示,下一階段天貓的戰略在於助力企業「雙輪驅動」,從電商全域營銷走向企業全域直接服務消費者(D2C),從人群運營走向全域的消費者與貨品生命周期管理。(ta/s) ~
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