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「中國消費者報」文章批視頻平台花式收費應遏制 倡監管部門出手整治
阿思達克 09-06 09:47
國家市場監督管理總局主管、中國消費者協會主辦的中國消費者報發表題為「視頻平台花式收費『套路』該停了」的文章,指視頻平台利用資源優勢將收費模式玩出花樣,嚴重損害了會員用戶的切身利益。文章指出監管部門要出手整治,打擊平台侵害消費者利益行為,規範收費標準。同時消協組織等還可發起集體訴訟,幫助用戶討回公道,督促平台制定合理的收費模式。 文章指出,在用戶的強烈質疑、上海市消保委點名批評下,騰訊(00700.HK)終於鬆口改變規則,「順序解鎖」變成了「選集解鎖」,用戶可以「花式解鎖」劇集,看似迎來了一次小小的勝利。然而多數用戶仍對「超前點播」持反對態度,因為用戶權益並未得到真正的改善,依然要為不合理的「超前點播」模式重複付費。 文章又指現在視頻平台收費制已經成熟,「愛優騰」三大平台坐擁大量影視劇資源,付費會員均突破億人大關,擁有了穩固發展的基礎。不過在會員增長趨緩的情況下,為了增加付費收入,視頻平台打起了歪主意,玩起了花式會員模式,從VIP到VIIP、VIIIP,會員用戶被層層收費困擾。 文章認為視頻平台利用資源優勢肆意改變會員規則,將收費模式玩出花樣,令消費體驗感下降,嚴重損害了會員用戶的切身利益。如果不加以遏制,那麼平台還會變本加厲,不斷試探用戶的底線,推出更多花式收費「套路」。因此,監管部門要出手整治,打擊平台侵害消費者利益行為,規範收費標準。同時,消協組織等還可發起集體訴訟,幫助用戶討回公道,督促平台制定合理的收費模式。
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