人民日報海外版:讓短視頻平台展示好中國形象 傳播好中國聲音
《人民日報》海外版發表題為「讓短視頻平台展示好中國形象傳播好中國聲音」的文章,文章指出作為中國對外交流的窗口之一,短視頻平台在國外也擁有大量受眾,以Tik Tok為首的各類短視頻APP接踵而至,海量內容豐富、製作精良的文化類短視頻受到外國網友的喜愛和關注,也成就了大量視頻主播。
文章指出在推動中國國際傳播轉型升級,構建具有鮮明中國特色的戰略傳播體系方面,需要利用好短視頻平台開放、包容、參與、互動的傳播特點與先進技術優勢,創新傳播方式,賦能文化傳播,讓短視頻平台成為「講好中國故事,傳播好中國聲音」的「擴音器」。
文章又指出,基於新的信息傳播手段,短視頻平台能夠根據相關性特徵、環境特徵及熱點特徵等,系統篩選出優質短視頻內容,傳播路徑轉換為「點對點」的社會網狀傳播,充分發揮渠道分發和表達機制優勢,又集紀錄片、文藝片和商業片為一體,具有極強的文化穿透性。未來短視頻平台有望成為世界各地民眾接觸中華文化、認知立體多彩中國的重要渠道和跨文化傳播行之有效的方法。
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