IDC:內地次季智能手機出貨跌10% 小米(01810.HK)出貨逆市升47%市佔第三
調查機構IDC發表的報告指,內地次季智能手機出貨量按年跌10%至7,900萬臺,主要由於需求較弱加上缺乏具吸引力的旗艦機款,不過今年上半年出貨量仍按年升7.1%,達1.65億臺,因爲去年同期受疫情影響比較基數相對低。
按品牌劃分,vivo出貨量按年升23.6%至1,860萬臺,市佔率23.5%排第一,而OPPO出貨量則升17.3%至1,650萬臺,市佔第二。期內小米(01810.HK)出貨量按年大增47%至1,340萬臺,市佔率由去年同期的10.4%升至17%,排第三位。期內蘋果(AAPL.US)出貨量亦增29.2%至940萬臺,市佔率11.9%排第四。
該行指出期內小米受惠K40系列於「618」購物節的表現,於250-350美元價位的市場份額有所提升,而公司高端產品如小米11 Pro、11 Ultra等亦有助提升平均銷售均價,令公司可加強線下渠道夥伴及擴張步伐。(el/w) ~
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