IDC:二季度中國智能手機市場出貨量約7810萬臺同比下降11%,榮耀首進前五
據國際數據公司(IDC)手機季度跟蹤報告顯示,2021年第二季度中國智能手機市場出貨量約7,810萬臺,同比下降11.0%。2021年上半年國內整體市場出貨量1.64億臺,同比增幅6.5%。榮耀推憑藉暢玩20,Play5系列以及6月推出的榮耀50系列,在作爲獨立的個體之後,排名首次進入國內市場前五。
IDC表示,上半年市場的增長驅動力完全來自於第一季度相比去年同期更好的市場環境,而隨着二季度原有重磅產品缺席,現有產品也未能完全激發大多數用戶的換機需求,導致市場關注度下降,春節旺季結束後終端流速持續低於預期,衆頭部廠商不得不在第二季度放緩了出貨節奏。
從市場格局來看,前五大廠商中,排名前四位的廠商同比去年均有明顯的增長,但仍舊無法彌補整體大盤包含華爲在內的其他廠商的大幅下滑。這一方面體現出硬件和功能逐步同質化的產品,對消費者吸引力正在加速下降;另一方面也展現出智能手機長期作爲“人手一部” 的“剛需”產品,其品牌拉力、社交裝飾屬性所佔的權重正在持續提升。
此外,IDC中國研究經理王希認爲,客觀來講,今年市面上衆多機型在配置、功能上的創新升級幅度有所減弱,但衆多安卓廠商進軍高端市場的步伐卻持續加速。所以短期內國內市場的競爭,尤其中高端市場的競爭,是產品之爭,但更加是品牌形象之爭。
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