《大行報告》瑞銀降騰訊(00700.HK)目標價至700元 評級「買入」
瑞銀髮表研究報告指,看好騰訊(00700.HK)於海外手遊市場的發展機會,以及接下來將在中國市場推出多款新遊戲,相信微信小程序、短視頻及平臺廣告將持續推動公司增長,但提醒手遊及廣告業務短期內仍面對挑戰,將目標價由730元降至700元,評級「買入」。
報告指出,騰訊第二季未有推出具強勁變現力的新款遊戲,令市佔率有所下降,或將拖累整體表現;同時在線上教育廣告需求疲軟下,認爲廣告增長將放緩。
該行將全年手遊收入增長預測由22%降至19%,第二季增幅由16%降至15%,並下調社交平臺收入預測,其他業務預測維持不變。
瑞銀對騰訊第二季收入預測調整至1,378億元人民幣,全年收入預期達5,839億元人民幣;次季經調整EBIT料達389億元人民幣,全年料達到1,652億元。由於騰訊今年對雲端及軟件業務投放逾百億元,瑞銀預期調整EBIT全年增幅爲約10.6%。
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