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「淘寶造物節」7月17-25日上海舉行 參展商家平均30歲
阿思達克 07-16 12:04
阿裏巴巴(09988.HK)首席市場官董本洪出席線上發佈會時指,將在7月17-25日在上海國家會展中心舉行「淘寶造物節」,今年場館將打造成唐代古風魔幻古城設計,冀提供創新體驗。他指出由於疫情後冀盛大舉辦,加上今次主題的場地規格要求較高,故最終選擇了交通較便利的上海國家會展中心,展覽佔地3萬平方米,有100多個「造物者」被挑選參展。

他樂見淘寶上有很多年輕買家、賣家加入,今次造物節所有參展商家平均年紀爲30歲,最年輕的僅21歲,而過去數年新加入淘寶的創業者平均僅26歲。他指出在商家層面,淘寶不斷改善經商環境、簡化商家入駐手續並降低經營費用,以支持創業者的業務成長。在客戶層面,淘寶亦越來越好逛,除了有滿足客戶探索的產品和工具外,淘寶直播去年疫情下亦有爆炸式成長,同時亦越做越好,平臺亦有提供短視頻、推薦等功能,爲買家帶來樂趣和驚喜。

他指出造物節是集團最大的品牌活動之一,強調非以促銷爲目的,冀透過活動支持年輕人創業創新,所以投入了很多資源,金錢預算亦不少,但最重要的是團隊投入和設計等,目標是成爲建立年輕人創業創新的樂土。他認爲今年產品的設計、材質應用均比以往高,雖然疫情下難做跨地區的展覽,不過強調造物節仍十分國際化,很多「造物者」亦是於海外一流設計學院學成歸國,而產品亦國際化,有輸出至亞太地區。

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