阿裏(09988.HK)MMC事業羣全年日均GMV目標3.5億元 爭取打入社區團購前三名
阿裏巴巴(09988.HK)於3月成立MMC事業羣,聚焦社區團購業務,目前該內部仍在調整人員架構。
據內地媒體報道,MMC事業羣渠道負責人鄒志俊已被調離,今後以阿裏巴巴集團合夥人戴珊助理職務身份留任集團,其職務由原B2B事業羣運營財務總監李博接任。同時,在MMC事業羣負責運營的汪庭祥,今後還會承擔類似美團商業分析部門負責人的角色。
報道又引述一名阿裏員工透露,MMC事業羣計劃組建專門針對社區團購業務的商業分析團隊,預計規模百人以上,以完善決策機制。而此前阿裏並沒有商業分析師的角色。
自MMC事業羣成立後,盒馬集市全國日單量已從4月份的約200萬單,上升至目前約600萬單。其定下的2021年目標爲開通20個省以上,日均件數達4,000萬單,日均商品成交總額(GMV)爲3.5億元。
社區團購是阿裏巴巴今年新零售板塊投資的重點項目,據悉投入至少達200億元,爭取進入市場前三行列。
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