全面爆發!天貓618淘寶直播1小時成交超去年全天
6月1日零點,淘寶直播的主播和商家們將天貓618開賣的氛圍推向高潮。開場僅1小時,淘寶直播成交就超過去年全天!
品牌店鋪自播在今年618實現爆發,自播成交比去年同期增長超100%。截至6月1日上午11點,小米、雅詩蘭黛、格力、蘭蔻、華為、歐萊雅等店鋪自播成交都已突破1000萬元,成交超千萬元的店鋪直播間數量是去年同期的兩倍多,涵蓋了3C數碼、大小家電、美粧護膚、家裝等多個行業。

昨晚,在淘寶上點開任意一家店鋪,幾乎都會顯示“該店鋪正在直播中”。記者看到,像雅詩蘭黛、芝華仕這些品牌直播間,基本都連播超過10小時,有的甚至長達22小時。多位主播輪番上陣,發放專屬權益、優惠券、回答粉絲問題,店鋪主打商品基本都在直播間裏掛上了鏈接。
5月31日晚上,火星人集成灶副總裁胡明義、林氏木業副總裁李承澤等10多位總裁也出現在自家直播間。據悉,天貓618期間還有600多位總裁、明星上陣淘寶直播帶貨,其中不乏1919董事長楊陵江等行業大咖。
今年天貓618期間,淘寶直播共計發放7億紅包,進直播間就能領,金額最高有188元。邊看邊買已經成為剁手黨們過大促的標準姿勢。
Follow us
Find us on
Facebook,
Twitter ,
Instagram, and
YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the
uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!

Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.