创科(00669.HK):目标每年30-40%销售来自新产品 今年续聘逾1,500名大学毕业生
创科实业(00669.HK)财务董事陈志聪接受访问时表示,疫情下部分竞争对手安排销售团队放假,在研发层面部分亦暂时叫停甚至解散研发团队,所以在去年下半年市场销售急升时,对手就出现了「无货卖」的情况,除了令客户不满之余,订单亦会流失份额,所以公司针对市场有需求的产品策略性建立存货,不希望出现客户「有单无货卖」的情况。
他认为虽然疫情带动DIY需求,但认为并非针对个别品牌,只要做好自己就可获取更大市场份额,疫情下集团要确保有弹性、有新产品推出市场才是最重要。他又透露公司每年目标有30-40%销售是来自新产品,认为相关目标十分重要,因为产品一旦上架,加价机会就不大,变相公司需透过推出新产品提升定价、维持销售及增长势头,并助公司毛利率向上。
他强调即使在疫情最坏的时候集团亦无停止新品研发,反而趁机吸纳了对手的研发人才,并继续在大学招聘,故创科在服务水平、销售点及新产品研发方面已比对手高出很多。另外他指出今年目标招聘1,500-1,600名大学毕业生、500名工程师,冀提升公司管理层的深度及阔度。
陈志聪指出,创科一向投放销售的3%左右在研发上,认为属健康水平,相信公司仍有很多新产品机遇。他举例指集团最近推出MX FUEL系列,主要针对专业需求,包括是电池驱动的凿破机及切割机等,现时相关系列只有数项产品,料今年将推5-6款新产品。
他指出去年相关产品升势最慢,因为受欧美封城影响,地盘即使开工亦不欢迎销售人员,难让工人试用新品,不过封城措施放宽後销售人员可将产品带往工地进行示范,反应亦相当好,认为相关产品代替了传统汽油或气动工具,减少了不便。公司未来将不断增加应用及新品,认为未使用无线技术的工具仍非常多,冀研发新品助节省人手及提升工地安全。
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