《公司业绩》百盛集团(03368.HK)全年亏损扩大至2.5亿元人民币
百盛集团(03368.HK)公布截至去年12月底止全年业绩,营业额44.28亿元人民币(下同),按年跌11.9%。亏损扩大至2.5亿元,上年同期蚀2.23亿元;每股亏损0.095元。不派息。
公司指,去年同店销售跌18.7%,销售所得款项总额跌20.8%至112.26亿元,上述财务指标主要受去年年初爆发新型肺炎所影响,COVID-19的爆发影响了门店的营运。然而,下半年的销售额呈稳定增长。
为把握市场复苏带来的机遇,未来集团将透过多种渠道积极研究及了解市场趋势及顾客需求,拓阔百盛零售门店的产品种类,为顾客提供更多元化的优质产品系列。同时,集团将加强线上营销以吸引更多顾客到线下门店消费。为此,集团将大力推行「O2O新零售战略」,加强线上线下零售体验的融合,透过社交媒体网络(如抖音、微信)、VIP项目及个性化客户服务,以满足零售行业变化及市场需求,并透过优质的产品和服务扩大市场占有率。
此外,面对中美两国局势及宏观经济的不稳定性,集团正积极物色具备崇高声誉的业务夥伴,透过强强联手的模式,合作开拓新商机,令集团的业务组合更多元化、更具抗压性,以巩固百盛作为中国领先的时尚生活概念零售商的地位。
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