You are browsing the Hong Kong website, Regulated by Hong Kong SFC (CE number: BJA907). Investment is risky and you must be cautious when entering the market.
據報內地假期前白酒廠家上調價格 部分經銷商降價促銷去庫存
阿思達克 09-22 11:53
據內地傳媒報道,在中秋節及國慶前內地白酒廠家都紛紛上調白酒價格,漲幅較去年的「十一黃金周」假期前提升近30%。當中,53度飛天茅台酒(500ml)出廠價,由每瓶969元上調至每瓶1,199元人民幣(下同);直銷渠道價由每瓶1,299元上調至每瓶1,499元;建議零售價由每瓶1499元上調至每瓶1,699元。

然而,線下銷售門店很難按照「建議零售價」賣貨,顧客實際購買價格遠低於酒企官方定價及線上售價。

白酒營銷專家表示,節前各大酒企漲價主要分為兩種情況,一種是以五糧液、郎酒、國窖等頭部品牌的強勢漲價,目的在於利用銷售旺季直接拉高品牌形象,提振市場信心;另一種是廣大區域酒企的「跟隨式」漲價。由於區域酒企品牌影響力相對不足,在節前通過價格調動來提升銷量,因此他們漲價是為了穩價,防止價格下滑過快。而受今年上半年疫情影響,酒企經銷商手中的庫存量較大,再加上執行漲價政策具有一定的滯後性,部分經銷商會通過降價促銷進行去庫存。

Follow us
Find us on Facebook, Twitter , Instagram, and YouTube or frequent updates on all things investing.Have a financial topic you would like to discuss? Head over to the uSMART Community to share your thoughts and insights about the market! Click the picture below to download and explore uSMART app!
Disclaimers
uSmart Securities Limited (“uSmart”) is based on its internal research and public third party information in preparation of this article. Although uSmart uses its best endeavours to ensure the content of this article is accurate, uSmart does not guarantee the accuracy, timeliness or completeness of the information of this article and is not responsible for any views/opinions/comments in this article. Opinions, forecasts and estimations reflect uSmart’s assessment as of the date of this article and are subject to change. uSmart has no obligation to notify you or anyone of any such changes. You must make independent analysis and judgment on any matters involved in this article. uSmart and any directors, officers, employees or agents of uSmart will not be liable for any loss or damage suffered by any person in reliance on any representation or omission in the content of this article. The content of the article is for reference only and does not constitute any offer, solicitation, recommendation, opinion or guarantee of any securities, virtual assets, financial products or instruments. Regulatory authorities may restrict the trading of virtual asset-related ETFs to only investors who meet specified requirements. Any calculations or images in the article are for illustrative purposes only.
Investment involves risks and the value and income from securities may rise or fall. Past performance is not indicative of future performance. Please carefully consider your personal risk tolerance, and consult independent professional advice if necessary.
uSMART
Wealth Growth Made Easy
Open Account