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中国平安(02318.HK)陆敏:冀用一年时间把各个改革项目落地
阿思达克 03-06 14:31
中国平安(02318.HK)首席保险业务执行官陆敏近日举行上任後首个直播早会,讲解疫情期间的线上化经营方法,并介绍平安人寿的改革蓝图。他指出,平安人寿改革的愿景是成为全球领先的人寿保险公司,通过「渠道+产品」双轮驱动以及科技赋能,成为市场的龙头企业,保险行业的标杆,并最终成为客户的首选。平安希望通过一年左右的时间,把改革的各个项目落地,将公司的经营水平提升到新高度。渠道建设方面,以产品、科技来支持渠道,助力过百万的代理人队伍高效开展业务及便捷管理团队,实现人均产能及收入双增长。在产品体系升级方面,中国平安将构建寿险+、养老+、健康+、综合金融+等项目、以客户为中心,覆盖客户全生命周期的产品体系,满足客户的储蓄、保障、养老、健康及医疗服务等全方位的需求。 平安人寿将会推出更多创新的举措,当中包括建立一个更加强大的部课经营平台,透过运用科技及互联网,提升团队管理及业务营运效率。 今年将会让所有的营业部课实现线上运作,以便代理人塑造品牌,让代理人使用互联网拓展客户群。通过互联网运营,可以为代理人提供更多的销售线索、更多服务长期客户的机会,以及营造更好的舆论氛围。同时成立数字营销事业部,引进一批有实力的内容编辑,持续为代理人提供更多优质的内容。
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