香港電視(01137.HK):2月訂單總商品交易額4.8億元 按年急增1.7倍
香港電視(01137.HK)公布,2月份平均每日訂單數量為32,600宗,按年大增165%。平均訂單值為510元。平均每日訂單總商品交易額為1,660萬元,按年增加159.4%。每月訂單總商品交易額為4.82億元,按年增加169.27%。公司指,在新型冠狀病毒疫情下,香港市民留在家中時間增加且對前往人多擠迫地點的意欲減弱,令集團於2020年2月的業務增長動力持續。此疫情為香港帶來前所未有的挑戰,亦無人能夠估計會維持多久,但就集團觀察所得,香港消費者現時較以前更傾向及更頻密地透過網上平台如HKTVmall等購物,特別是抗病毒或保護性產品,以及生活必需的產品。集團預期在經過幾個月的網購體驗後,部份客戶可能會將購物行為由線下轉為線上。過去兩個月的的瀏覽量及業務量比預期增加,為集團帶來業務增長的同時,亦引致相當數量的HKTVmall客戶,在網購及配送的不愉快經歷。集團全體同事正不斷努力,克服這些挑戰。公司於2020年2月10日的業績更新中提及的改善措施並已逐步推行,包括「邀請購買平台」將於3月內推出,而「客戶基礎分類」是一個持續優化的過程,以提供更好的客戶體驗;物流中心執貨及包裝運作已增加至兩個工作輪值,並將根據業務量的發展而作出調整;現與 Baleno、CATALO、Foodwise 慧品、GIORDANO 及鴻福堂合作,連同現有的O2O門市及流動自取車,自取點的數目增加至100個;及已聘用多家知名第三方物流公司及個人外判商,增加最後一里配送的彈性。
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