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港视(01137.HK):将热卖产品分流至新平台作邀请购买 料2月比1月增长更强
阿思达克 02-10 14:33

香港电视(01137.HK)公布,1月浏览量及订单量比预期增加,令客户在集团的电子商贸平台HKTVmall购买热卖产品时需面对较长的下载时间及难以付款,而订单送货或自取时间亦可能延长。为了改善有关情况,集团管理层已就现有资源分配及配送设备进行检讨,将在未来数星期陆续推出额外措施以改善客户体验。

公司指,将建立独立的「邀请购买」平台,将热卖产品例如个人健康设备的繁重浏览量,从HKTVmall分流至此新平台。客户需在新平台上,预先登记每件想购买的热卖产品,在特定指定时间系统将根据产品库存,会作出随机分配并发出一个独特号码予获分配的客户,於HKTVmall购买时使用。

同时将HKTVmall的客户基础分为若干不同类别,根据过往购买能力及行为决定购买优先次序,以改善处理时间及付款程序;在自动执货及分货系统的协助下,为舒缓物流中心的执货及包装资源,集团正研究增加额外工作轮值,并加强与现有商户合作,以及致力增加新商户,以增加客户从商户购买的比率。

公司又指,集团正与多个知名零售连锁店商讨,拓展其订单自取网络,为客户增加地区上的便利及自取时段。现时,集团已经与其中一家现有商户Foodwise合作,增加七个自取点。集团亦期望其他零售连锁店将加入,令HKTVmall的订单可在其指定分店取货。

集团正在增加外判物流资源,包括第三方物流公司及个人,以拓展送货到户的配送容量并舒缓延长的送货等候时间。

公司表示,2月首九天的增长动力及营运状况均较1月更强,预期此增长动力将延续至整个2月,将继续评估业务增长的可持续性,并紧密地监察业务的发展并尽力调整营运措施,应付业务量的变化。

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