today released its unaudited financial results for Q3 2025, showing strong revenue growth, particularly in its overseas markets. Following the announcement, the company’s stock price responded positively, rising by 6.71% in early trading to reach HKD 267.2, up from the previous closing price of HKD 250.4, surpassing the key level of HKD 270.

(Image Source: uSMART HK app)

Strong Growth Drives Impressive Results

According to the financial report, Pop Mart's overall revenue for Q3 2025 grew by 245% to 250% year-on-year. The Chinese market showed steady performance, with a growth of 185% to 190%, while the overseas markets saw remarkable growth, with revenues increasing by 365% to 370%. These strong figures reflect Pop Mart’s successful expansion in global markets, particularly in the Americas and Asia-Pacific regions.

（Image Source:POP MART Q3 Financial Report）

Steady Growth in the Chinese Market, Both Online and Offline

Pop Mart’s Chinese market continued its steady performance in Q3. Offline channels grew by 130% to 135%, driven by the expansion of its retail network and brand influence, successfully attracting a large number of young consumers. Meanwhile, online channels also saw significant growth, with a year-on-year increase of 300% to 305%. This growth was primarily fueled by hot sales on e-commerce platforms and limited-edition and co-branded products, reflecting consumers' strong recognition and purchasing desire for the Pop Mart brand.

Explosive Growth in Overseas Markets, with the Americas Leading the Way

The overseas market was one of the highlights of Pop Mart’s performance. Revenue in the Asia-Pacific region increased by 170% to 175%, driven by Pop Mart’s growing brand influence and product diversification in the region. The Americas market showed particularly strong performance, with a year-on-year increase of 1,265% to 1,270%. As the brand deepens its presence in the U.S. and Canada, Pop Mart has attracted a large number of trend-conscious consumers through both online and offline channels. Revenue from Europe and other regions grew by 735% to 740%, demonstrating the initial success of the company’s global strategy as Pop Mart gradually expands into multiple international markets.

Market Outlook

With Pop Mart’s ongoing expansion in global markets and the continuous launch of new products, the company’s growth momentum is expected to continue. Company executives have indicated that they plan to increase investment in overseas markets, particularly in the Americas and Europe, to further implement their globalization strategy in the second half of 2025. With strong financial results and an upward trending stock price, Pop Mart has become a focal point for capital markets. Over the next few years, the company is expected to continue leading the growth of the trendy toy industry.

How to Buy Pop Mart on uSMART HK

After logging into the uSMART HK app, click on “Search” at the top right of the page, input the stock code (09992.HK) to access the details page and view transaction details and historical trends. Then click the “Trade” button at the bottom right, select the “Buy/Sell” option, fill in the transaction conditions, and submit your order.

(Image Source: uSMART HK app)