On September 29, 2025, Xiaomi Group (01810.HK) held its autumn new product launch and annual presentation last Thursday, officially introducing the Xiaomi 17 series flagship smartphones along with several ecological products. The event sparked significant interest from consumers and the media; however, the response from the capital market was mixed. The day after the launch (September 26), Xiaomi's stock price plummeted over 8%, closing at approximately HK$54.65. As of today (September 29) at 9:58 AM, the stock price stood at HK$54.50, a further drop of 0.27% from the previous trading day, with an intraday high of HK$55.95 and a low of HK$53.70.

(Image source: uSMART HK app)

Highlights of the New Products

During the launch, Lei Jun introduced three new models: the Xiaomi 17, 17 Pro, and 17 Pro Max. The new devices are equipped with the fifth-generation Snapdragon 8 Supreme processor (3nm, clock speed 4.6GHz), and the battery capacity for all models has been significantly increased to 7,000–7,500 mAh, supporting 100W wired and 50W wireless fast charging. The Pro and Pro Max models also feature a "Magic Back Screen," which can display notifications, assist with selfie framing, and showcase AI avatars. The imaging system continues its collaboration with Leica, focusing on high dynamic range and telephoto performance.

In addition to smartphones, Xiaomi also launched the Xiaomi Pad 8 series and various home appliances and smart accessories, further enhancing its "hardware + ecosystem" strategy.

Market Reaction

Official data indicates that the 17 series achieved record sales and revenue for a new domestic smartphone within the first five minutes of its launch. However, this impressive initial sales performance contrasted sharply with the cautious reaction from the capital market. The day after the launch (September 26), Xiaomi's stock price fell over 8%, closing at around HK$54.65. As of September 29 at 9:58 AM, the stock price was HK$54.50, down 0.27% from the previous trading day, with an intraday high of HK$55.95 and a low of HK$53.70.

(Image source: uSMART HK app)

Divergent Opinions

Some consumers expressed strong interest in the large battery, dual-screen design, and Leica imaging collaboration, viewing these features as a testament to Xiaomi's technological and design breakthroughs. However, there are also voices questioning whether features like the back screen are merely gimmicks with limited practical value. Industry commentators noted that Xiaomi is gradually moving away from its early "value for money" label in its pursuit of premiumization. This shift could help build brand premium but might also alienate some of its existing user base.

Future Outlook

Whether Xiaomi can leverage the 17 series to penetrate the mid-to-high-end market, improve average selling price (ASP) and profit margins, and achieve synergies with new businesses such as electric vehicles and AIoT remains to be seen. If product experience and sales can support its premium positioning, the company's long-term growth potential may gain recognition. However, if differentiation is insufficient or consumer acceptance is limited, this strategic shift could face uncertainties.

How to Buy Xiaomi on uSMART HK

After logging into the uSMART HK app, click on “Search” at the top right of the page, input the stock code 01810.HK to access the details page and view transaction details and historical trends. Then click the “Trade” button at the bottom right, select the “Buy/Sell” option, fill in the transaction conditions, and submit your order.

(Image source: uSMART HK app)