廣汽(02238.HK)與華為乾崑打造全新品牌「啟境」
廣汽(02238.HK)(601238.SH)與華為正式宣布,共創定位為高端智能新能源汽車品牌「啟境」。「啟境」品牌由廣汽集團與華為乾崑聯合打造。
根據雙方的規劃,啟境汽車將全系搭載華為乾崑最先進的智能技術。作為全新的高端智能新能源汽車品牌,啟境將在智能化、生態和品牌協同等方面深度融合廣汽集團與華為各自優勢。
華為輪值董事長徐直軍在啟境汽車啟航儀式上表示,鼓勵雙方團隊共同努力將啟境打造成為一個高端品牌,打造極致的智能化出行體驗,把智能帶入每一輛啟境汽車,讓出行更安全,生活更美好。
廣汽集團董事長、總經理馮興亞表示,啟境項目對廣汽集團舉足輕重,廣汽將把啟境置於最高優先級,集中優勢資源保障啟境品牌的長期發展。
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