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龍湖優選聯手騰訊雲Mall 加碼DTC戰略佈局
龍湖集團(00960.HK)與騰訊(00700.HK)(TCEHY.US)騰訊雲在2025騰訊全球數字生態大會上宣佈戰略合作,雙方將在數字基礎設施、微信生態營運及數字營銷創新三大維度展開深度合作,加速龍湖優選DTC(直面消費者)戰略佈局。 騰訊雲將輸出雲計算、大數據及人工智能(AI)等技術,爲龍湖集團旗下新零售業務「龍湖優選」提供會員營運、電子商城、數據分析及AI應用的一體化解決方案,實現用戶需求精準洞察與營運策略持續優化。在微信生態方面,雙方將整合企業微信、視頻號、微信小店及小程序等工具,提升龍湖業主及會員在多場景下的體驗感與尊崇感。 龍湖優選秉持已建立「嚴格選品-溯源採購-優質售後」全鏈路質量管理體系,聚焦產地源頭尖貨、有機健康食品及高品質家居等細分領域,持續推動新零售業務升級。(ta/w) ~
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