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New IPO: China’s Babycare Product Manufacturer BeBeBus Group Debuts on Hong Kong Stock Exchange
uSMART盈立智投 09-16 11:31

BeBeBus Group (06090.HK) has launched its Hong Kong IPO. The subscription period runs from September 15 to September 18 (closing at 9:30 a.m.). The company plans to issue 10.9809 million shares globally, with an offer price range of HKD 62.01 to HKD 71.20. Each board lot consists of 100 shares, with a minimum investment of HKD 7,191.80 per lot. The stock is expected to list on the Main Board on September 23 (Tuesday). Joint sponsors are CITIC Securities and Haitong International.

 

BeBeBus Group: China’s No. 2 Babycare Brand

Public offering ratio: ~10% (1,098,100 shares) for Hong Kong public offering; ~90% (9,882,800 shares) for international offering.

Offer price: HKD 62.01–71.20 per share; 100 shares per lot; minimum investment HKD 7,191.80.

Subscription period: September 15–18.

Listing date: September 23.

IPO sponsors: CITIC Securities and Haitong International.

 

Company Profile

BeBeBus specializes in designing and selling babycare products. Starting with core products such as strollers, child safety seats, cribs, and highchairs, the company has expanded into four major categories: family travel, family sleep, feeding, and hygiene care.

In 2024, within China’s mid-to-high-end babycare product market, BeBeBus ranked No. 2 among Chinese babycare brands, with a 4.2% market share, highlighting its strong market position and solid performance.

 

Financial Highlights

According to the prospectus, in the first half of 2025, BeBeBus recorded RMB 726 million in revenue, up 24.7% year-on-year. Its compound annual growth rate (CAGR) for revenue from 2022–2024 reached 56.9%.

Net profit in the first half of 2025 was RMB 48.51 million, a sharp increase of 72.14% year-on-year, while adjusted net profit CAGR (2022–2024) was an impressive 236.8%.

Gross profit also showed strong momentum: RMB 359 million in 1H 2025, up 22.6% year-on-year, with a 61.3% CAGR (2022–2024), underscoring the company’s robust profitability and execution ability.

 

uSMART IPO Promotion

Margin subscription: 0 % interest, leverage up to 10×

Cash subscription: HK$0 handling fee

Grey-market trading supported

* 0 % interest applies to margin subscription amounts of HK$10 million or below.

^ All handling fees are waived for cash subscriptions.

This promotion is effective from 20 May 2025 until further notice. Certain high-profile IPOs may be excluded. The actual interest rates and fees charged are those shown in the uSMART App subscription interface; statutory government and exchange levies will still apply. The company reserves the right to amend, suspend or terminate the above offer or its terms and conditions at any time without prior notice, and its interpretation shall be final.

 

How to Subscribe to IPOs via uSMART HK

The uSMART HK App features an IPO Centre with exclusive perks. After logging in, tap “Trade” at the bottom‑right, choose “IPO Subscription,” select the target IPO, tap “Public Offer,” enter the share quantity and submit your order.

(Image source: uSMART HK app)

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